The United Breaks Guitars Effect

Last week I wrote about the United Breaks Guitars story and the reaction that because it wasn’t directly responsible for a drop in United stock price, it was still significantly problematic.

So you can imagine my reaction when I saw the photo below last week while standing inline at the American Airlines check-in desk.

I asked the woman who owned this bag if the “I <3 baggage handlers” tag was about the United Breaks Guitars story, and she said that it was and that she is really scared now about traveling with United because of that video.

Like I said last week: literally everything helps and everything hurts a business. If this isn’t proof, I don’t know what is.