Using your eyes to listen

My Ant’s Eye View colleague, Jennifer Hughes is blogging at the AEV blog and her first post is awesome!

What I have learned is – online listening to your customers is about reading. There is no tool that is going to eliminate the need for you to truly listen to your customers. The tools just make it quicker, easier, and even a little fun! Listening only to influencers will not tell you what your customers are saying. You need to listen to all discussion on different media types (forums, blogs, tweets, tags). Forum discussions can give you a very different view than blogs alone.

Be sure to read the rest of Jenn’s post.