Virtual Wingman

MSN find a new trend: Buying a wingman.

?Every guy?s gotta play the role of the wingman at some point in his life. It?s the unwritten guy code,? says Steve Dybsky, a 25-year-old Chicagoan who works in advertising and has been a wingman for friends ? and had them do the same.

It?s become such a popular concept that people are even posting ads online, looking for wingpeople to accompany them on a night on the town.

At Arriviste Press, a small Boston-based publishing house, writers have launched a Virtual Wingman service on the company?s Web site. All clients have to do is plug in a few details about themselves and what sort of date they?re looking for and, using that information, the virtual wingmen will craft a personal ad, free of charge.