What is it?

A great way to think about community:

It’s everything for somebody – not something for everybody

Additionally…

Communities are NOT: Communities are :
About the Company first All about me! (The individual community member)
One size fits all markets Local in its approach even if the overall goal is global
About having control Open source mindset
On-line only 360 degrees perspective – on-line and off line integration
Selling mindset Building relationships with consumers directly
A mold – repeating itself over and over Different & unique