Thanks to a great suggestion in the comments, I’d like to share my four key takeaway from today’s event. Hopefully this helps you not have to sift through as much stuff as I posted!
- WOMMA events had stagnated a bit in the past. I’d largely lost interest in hearing from a lot of the same folks about the same subjects. This event has changed all of that. The panels are good, but the individual speakers have been excellent.
- It’s more and more clear that there’s going to be a major battle at some point between those who “get it” when it comes to social media/WOM/community and those who are trying to figure out how to force the round peg (consumer engagement) through the square hole (marketing campaigns). There’s a serious lack of vision in far too many marketing people generally, although I’ve largely been impressed with this crowd’s “getting it” factor.
- We really need to find a consistent way to talk about all this “Social” stuff… WOM, Community, Social Media, Conversational Marketing, Marketing 2.0… it’s all the same, by and large. Yet everyone is thinking about it as though it’s completely separate functions.
- Hiring community managers continues to challenge many, many people. What type of person, what type of skillset, where to put them in the org chart, etc.?