Words are important

In a recent trip around Web I tripped over Seagull Consulting, a group that describes themselves this way

Seagull Consulting, Inc. provides both strategic and tactical Information Technology assistance. We work with companies to develop and evaulate their business strategy and how that strategy aligns with their technology strategy. We also have the capability to help companies implement their strategy by providing project management and implementation services.

Funny thing is, “Seagull Consulting” is a term that many have used to describe consultants who “fly in, shit all over everything, then fly off, never to be seen again”. In his book, You Know How it Feels, author Bill Winters even specifically tells readers to “avoid seagull consultants.

Probably not the wisest choices of business names.