Yes, Remarkable.

I recently received a package from Conference Calls Unlimited that included a one page letter and an advance copy of Seth Godin’s new book The Big Moo.

The book is a collection of 33 quick case studies of people "doing it right".

And the letter from the CCU CEO is titled "Remarkable".

It says (any typos are mine):

Sometimes we get an oppportunity that’s so astounding, so irrepressible, so amazingly remarkable that we leap through hoops just to share it with our customers.

Here’s what we’ve got: Seth Godin (the Godfather of Word of Mouth Marketing) will soon publish an extraordinary new book called The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. It’s full of case studies about remarkable companies and includes essays by Word of Mouth Marketing Association members, Dave Balter, Jackie Huba and Promise Phelon. It’s a quick read that got our creative juices flowing and got us thinking.

What better way to help our customers think about imaginative new ways to serve their customers, than by putting a copy in your hands before it even hits the streets. We’ve enclosed a complimentary copy of a pre-release galley of the book, not available anywhere.

Yeah, we’re excited about this one. Can you tell?

Okay, now here come the strings:

  1. Enjoy the book
  2. Say, "I can’t believe Conference Calls Unlimited sent me this new book that’s not even out yet, just because I’m a customer".
Why are we doing this? It’s simple. We’re building a remarkable organization and we’re glad you’re part of it.

I wasn’t expecting this at at all, and I have to tell you, I was blown away. It’s a marketing campaign without marketing. And it’s genius. Not only am I sharing this (including retyping the letter to make sure others understand how cool it is), they’re now my first choice when I need conference call services.

Oh, and the book is worth picking up too – the quick hit, short write approach makes it an easy way to digest a ton of cool, real world ideas.